Case Study
Newfoundland
Health
A comprehensive e-commerce platform for MHRA-registered home health test kits. Professional healthcare branding, intuitive product categorisation, and a seamless shopping experience designed to build trust and drive conversions.
The Brief
Client Requirements
06 Requirements
Healthcare Branding
Professional, trustworthy design that instils confidence in a health-focused product range.
Product Catalogue
A full e-commerce store capable of managing 13+ test kits with variations, pricing, and stock control.
Category Navigation
Organised product categories so customers can quickly find tests by health concern.
Trust & Compliance
Prominent display of MHRA, ISO 9001, and CE certifications to validate product credibility.
Lead Generation
Newsletter capture with first-order discount incentive to grow the customer database.
Content Strategy
Integrated blog for health-related articles to drive organic traffic and educate customers.
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Solution
Healthcare Branding
We crafted a clean, professional aesthetic that balances approachability with medical credibility. The colour palette, product photography, and typography were carefully chosen to reflect the premium quality of MHRA-registered diagnostics while keeping the experience welcoming for first-time home testers.
Solution
Product Catalogue
Built on WooCommerce, the store houses over 13 health test kits — from bowel health and thyroid tests to pregnancy and male fertility. Each product page features clear imagery, concise descriptions, pricing with variation support, and stock status. The backend gives the team full control to add, update, and manage inventory with ease.
Solution
Category Navigation
Products are organised across eight clear categories — Men's Health, Women's Health, Fertility, General Health, Infectious Diseases, Sexual Health, Tumour Markers, and a full catalogue view. Customers can browse by concern or jump straight to a specific test via the search bar.
Solution
Trust & Compliance
Regulatory certifications — MHRA, ISO 9001, and CE marking — are prominently displayed across the site. Combined with clear "how it works" messaging, a three-step testing process, and customer support visibility, the design reassures visitors that these are legitimate, medically recognised products.
Solution
Lead Generation
A strategically timed popup offers 10% off the first order in exchange for a newsletter signup. This is reinforced with inline newsletter forms throughout the site, capturing leads at multiple touchpoints and building a re-marketable customer database for ongoing promotions and product launches.
Solution
Content Strategy
An integrated blog section provides educational health content — from flu testing guides to the benefits of home health kits. These articles serve dual purpose: building organic search visibility and positioning Newfoundland Health as a trusted authority in the home diagnostics space.
The Final Product
See It In Action
The Outcome
Project Delivered
The completed e-commerce platform gives Newfoundland Health a professional, trustworthy online presence that reflects the quality and reliability of their MHRA-registered products. Customers can now browse, learn, and purchase home health test kits with complete confidence.