Case Study
Integral Safety
A professional website for an established health and safety consultancy — designed to showcase their services, generate enquiries, and build credibility with the businesses they serve across the Midlands.
The Brief
Client Requirements
06 Requirements
Professional Presence
A credible, polished website that reflects 20+ years of experience and builds trust before a prospect even picks up the phone.
Service Showcase
Dedicated pages for every service offered — each one explaining what the client gets, why it matters, and how to take the next step.
Training Pages
A clear training section highlighting accredited courses, making it easy for businesses to find and enquire about the right programme.
Lead Generation
Every page designed to drive enquiries — clear calls to action, easy contact options, and a free quote flow that removes barriers.
Local SEO
Location-targeted pages designed to rank for service searches across multiple towns and cities in the Midlands.
Social Proof
Client testimonials and trust signals that give new visitors the confidence to get in touch.
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Solution
Professional Presence
We designed a clean, authoritative website that immediately communicates experience and credibility. The layout, imagery, and messaging were all crafted to make a strong first impression — because for a consultancy, the website often is the first meeting. Visitors land on a site that looks and feels like a company they can trust with something as important as workplace safety.
Solution
Service Showcase
Every service has its own dedicated page — clearly explaining what's involved, who it's for, and why it matters. This structure does two things: it helps visitors quickly find the service they need, and it gives each page its own opportunity to rank in search results. Someone searching for a specific service finds a page built exactly for that query, not a generic list.
Solution
Training Pages
A dedicated training section showcases accredited courses with clear descriptions and easy enquiry paths. For a business looking to book training for their team, the decision needs to be simple — what's available, is it accredited, and how do I get in touch. We made sure all three questions are answered within seconds of landing on the page.
Solution
Lead Generation
The entire site is built around one goal: turning visitors into enquiries. Clear calls to action on every page, prominent phone numbers, and a straightforward free quote form that makes it easy for prospects to take the next step. No distractions, no dead ends — every page guides the visitor toward getting in touch.
Solution
Local SEO
We created targeted location pages for multiple towns and cities across the Midlands — each one optimised to rank for local searches. When someone looks for a service provider in their area, Integral Safety appears with a page that speaks directly to that location. It's a proven strategy for service businesses that cover a wide geographic area.
Solution
Social Proof
Real testimonials from real clients are featured prominently throughout the site. When a new visitor is deciding whether to get in touch, seeing that other businesses already trust this team makes that decision much easier. Combined with accreditation badges and experience markers, it builds the kind of credibility that converts browsers into enquiries.
The Final Product
See It In Action
The Outcome
Project Delivered
Integral Safety now has a professional online presence that matches the quality of their consultancy work. The site generates enquiries, ranks locally, and gives prospects the confidence to get in touch — exactly what a service business needs from its website.